Daves Internet Marketing Tips for Small Business

Use a Sig File on All Your Email

You should always promote your web site  with everything that  a customer or potential customer sees. Your web address should be on your business cards, your letterhead, quotes, bills etc. But one of the easiest, most overlooked and cheapest (it’s free) things you can do to promote your business web site is to include a “sig file” at the end of  every one of your Emails.

“Sig” or signature files have been around almost as long as Email has, and most popular mail clients have the capacity to add these files built right in. All you have to do is create the file, then insert it in every Email you send.

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Are You Where Your Customers Are Looking?

According to research from  Nielsen:

63% of consumers and small business owners turn to the Internet first for information about local companies 82% use search engines to do so

But…. only 44% of small businesses have a website
And…less than half spend less than 10% of their marketing budget online. Here’s the info from Nielsen.

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Small Businesses Moving to Web Marketing in the Bad Economy

A recent article in the Wall Street Journal Independent Street Blog says the move is on. More small businesses are moving to the internet to get the most marketing bang for their buck.  The article quotes the Kelsey Group, a Princeton based research firm as saying
” estimates that the percentage of small and midsize home- and trade-services businesses with Web sites will increase to 60% by 2010, up from just 33% today.”  And with good reason! Customers now go to the internet before, if ever, they go to the yellow pages or newspaper advertising when they need a product or service.

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Marketing in a Bad Economy

Let’s face it, some folks won’t even turn on the tv  news anymore because they’re sick of hearing the doom and gloom the media keeps pushing into our faces. In fact, the economy is slow. But that doesn’t mean the whole economic system is going to come to a grinding halt!

People and businesses are still going to need your products and services, Read the rest of this entry »